This account manager job description at Canvas8 is the perfect example. The AM is less focused on daily operations and more on the bigger picture. In essence, this job is a cross between sales and strategy. While he won’t manage the day-to-day operations (that’s the project manager’s job), he will collate and communicate any issues to the client (and vice-versa).Īll the while, the AM will also work to upsell additional services to the client to keep growing revenue. Next, the AM will communicate this strategy to his team and make sure that they deliver it on time. He’ll also use his own experience and knowledge to chart out a strategy that can deliver on this vision. At the beginning of a relationship, the AM will work closely with a client to understand their vision and needs. In modern agencies, the account manager acts as the primary liaison between a client and the agency. This left account managers with a shorter but critical list of duties: generate revenue and develop relationships with clients. Media buying was offloaded to dedicated agencies. Project management duties were bundled off to dedicated project managers. That role evolved in the '90s as agencies became more complex and organized. A skilled AM would understand pretty much every aspect of agency operations, from media and production to planning and creative. You'd expect him or her to handle client relationships, chart out a strategy, and manage projects. The account manager (AM) has traditionally been a jack of all trades. Via GIPHY What does an account manager do? You’ll learn the key differences between the two roles, their responsibilities, and how to decide who to hire. This article will clear the air on account managers and project managers. This leads to a whole mess of problems - over-hiring, duplication of effort, poorly defined workflows, and inefficiencies. Moreover, agencies often don’t even know if they should hire account managers or project managers. Without clear roles and responsibilities, however, AM/PM conflicts are becoming common. ![]() But as agencies realized that they’re in the business of selling time, the need to separate project and client operations became clear.Īs a result, an increasingly large number of agencies are expanding their project management teams. Traditionally, account managers occupied the all-important role of dealing with clients and delivering projects on time. Growing agencies frequently have the same question: what’s the difference between account managers and project managers? And do you need to hire both? Account manager vs project manager - which one should you hire? This article will break down the divide between account management and project management, and help you choose the right role for your agency.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |